"Keeping to our roots has always been paramount," confirms game director Christian Balazs.
SUBWAY SURFERS WORLD TOUR UPDATE
Interestingly, however, a focus on what not to change is perhaps the defining concept of such a successful update strategy, all the while understanding just how much can be changed or added to. The World Tour concept as realized by SYBO essentially transplants the game and its core principles and mechanics to different global settings with each new update, providing new themes founded in real cultures, enabling the team to constantly refresh the context around Subway Surfers' central offering. The concept of the World Tour was introduced into the game in 2013, and has since become emulated by countless titles from studios and publishers of every size, to the point it is one of the most familiar ways to continue to engage and retain new and existing players across the mobile gaming landscape. "We have been adapting and evolving Subway Surfers while keeping the nostalgia feel that makes this game one-of-a kind." "Our success can be attributed to many factors: simplistic yet super appealing game play, engaging and familiar characters, combined with high quality, state-of-the-art animation, graphics and moves that amplify the play experience," said SYBO Games CEO Mathias Gredal Nørvig, before touching on the matter of those updates. Though, of course, updates are not the only reason the game has banked lifetime revenues that are estimated to be in the billions of dollars. That is how it has continued to attract and beguile players through almost a decade of service.
Importantly, from its original conception, the game - which uses the Unity engine - was designed with a frequent update process in mind. "We have been adapting and evolving Subway Surfers while keeping the nostalgia feel that makes this game one-of-a kind." Mathias Gredal Nørvig, SYBO And at the last count, it stood as the most downloaded mobile game of the past decade. As of August 2020, Subway Surfers had been downloaded over three billion times in total - a considerable percentage of the planet's 7.8 billion total residents.
While that may sound a little terrifying to some developers, SYBO has much in place to make sure both the frequency and quality needed are absolutely achievable.īut before we get into why that matters, it's worth considering just how successful SYBO and co-developer Kiloo's game has been. That's an update schedule with a typical turnaround cycle of between three and four weeks. That means there's a great deal other studios and publishers can learn from a look at the story behind Subway Surfers' many achievements.įrequent and thoughtful updates sit at the heart of Subway Surfers' wild popularity, with the recently deployed North Pole 2021 holiday content marking the 137th edition of the Subway Surfers World Tour series. That's true creatively, commercially, technically - and even in terms of the positive cultural impact the endless runner hopes to leave with its players.
It has equally set the standard for what mobile games as live, maintained entities can be. In the almost 10 years since it first launched, Subway Surfers hasn't just enjoyed truly phenomenal success.
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