I found it interesting that trade-offs exist when structuring your pitch. What are the potential benefits of your solution? What are the limitations of solutions today and how does your solution (or potential solution) address the gap? What is the problem you are investigating? Why is it hard? The workshop highlighted some questions that could be a good start to crafting the content of your pitch: Once you have an idea of the audience and goals, it makes sense to think about the actual content of your pitch and the message that you wish to convey.
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This relates to how to frame your pitch and structure the message, which is part of the next step. In the former, highlighting your skills and the problems you’ve solved may be of importance, whereas in the latter, emphasis on the importance of the problem and impact may be needed. A pitch in order to get hired or receive funding will be different from a pitch that is a call to action. The goal of your pitch will heavily influence the structure and content. It's also important to find relevant reasons a potential listener may be interested in your work and include such details accordingly. Knowing your audience is a basic principle of all forms of communication but is especially important for the short form of an elevator pitch. You may need to include more or fewer details depending on who your audience is and their respective background. Of course, you may have to adjust the content of your pitch on the spot.
There are multiple ways to craft an elevator pitch. Here are some basic principles to get you started. It's easy to notice logical holes and what needs to be supplemented when you are trying to tell the story of your work. For doctoral students who eventually must write a dissertation, this could be an invaluable exercise that helps your progress toward a more complete story. Organizing your research and interests into a concise set of statements requires careful consideration of what is most important as well as the cohesive theme that will tie everything together. Going through the exercise of crafting an elevator pitch may even be helpful in framing your own research and provide direction for future endeavors. I would go so far as to say that a distinction between mediocre academics and a truly notable one is how well they can communicate their ideas to different audiences not just the intrinsic value of their work. Initially, I only thought about one-on-one meeting settings, but the same elevator pitch could be used to write a compelling summary for a LinkedIn profile. This changed my perspective on the importance of communication. While preparing for the event and during, I realized that an elevator pitch is useful for many other cases.
Helen Pho from Penn Career Services, to go over the basics of crafting one's elevator pitch and some important tips and strategies. Here, I’ll discuss some of the key takeaways that I found to be most interesting. I had the opportunity to organize a workshop event with Margaret Janz from Penn libraries and Dr. However, most graduate students aren’t instructed on what should be included and how to structure their pitch. In a graduate school setting, a well-crafted elevator pitch can lead to more opportunities for collaboration and maybe even a coveted job. The goal is for this brief introduction to intrigue the listener (often assumed to be someone important) so they want to hear more or be generally excited about the topic and continue the conversation. Besides, having to think of what to say whenever you introduce yourself is exhausting, so investing the time and effort to craft your "elevator pitch" beforehand can be very helpful.Īn elevator pitch is a short summary of an idea or project that can be delivered and understood in the time span of an elevator ride (1 to 2 minutes). This means our opportunities to leave a lasting impression are limited. Initial impressions are quite important in academia. We spend a lot of our time in brief interactions with other researchers and colleagues. In the latter case, I would concentrate so much on figuring out what to say before my turn that I wouldn't hear what other people were saying. During my time at Penn, I often have had to introduce myself and the research I am pursuing on the spot. Either I would run into someone at a conference who was interested in my work or be in a meeting where the host would suddenly ask us all to go around the room and introduce ourselves.
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